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Video marketing is a strategy that offers amazing potential for anyone. The key is to study the methods that have proven to be successful as well as those that have been flops.
Here are a few tips I like to keep in mind:
Don’t be overly complicated in your videos. If you use a lot of technical terms and industry specific language, you are going to bore your viewers. Make your videos for the layperson. If technical language is required, make a second video to offer a deeper insight into the topic for the more advanced viewer.
Use social media to market your business and respond to comments/questions with videos. This kind of video marketing adds a personality to your digital identity. You become more relatable to followers and it allows them to interact with you. Marking is a conversation not a message.
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If you are camera shy, or you do not feel like you would be good at video marketing, look within your company for someone who would be a good fit. They are usually the most friendly and have a natural exuberance that radiates around them. This is the person you want to choose for your video marketing.
If you are shy and don’t have a spokesperson yet, try posting Google Search Stories. This is a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions. This shows viewers how to find you and why you’re who they’re looking for.
When posting a video on your website, surround it with descriptive text so Google knows what the video is about. You don’t have to provide a transcript, although that can be helpful as well, but you should give at least a short blurb about what the video discusses without giving away the juicy bits.
Hire a professional to create your showcase videos. Although you may be able to create some great content, you need something legitimate. A showcase video is one that you would use at a trade show or conference.
Finally, post your videos on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Make sure you share it everywhere and get people to give you feedback! You want your followers to interact with you and you can’t be shy about sharing.
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About Empower Network
Empower Network hosts one of the largest blogging communities and publishing platforms online in addition to providing educational and leadership training products and services to online marketers and start-up, home-based and small businesses.
Empower Network offers a program through which affiliates can earn commissions off the sales of Empower Network products. Headquartered in St. Petersburg, Fla., David Wood and David Sharpe founded Empower Network in 2011 to empower small-business owners to make money online without dealing with the technical, marketing, payroll and overhead challenges that frustrate many entrepreneurs and small-business owners.
Empower Network’s signature product is a viral blogging system geared toward helping its 30,000 affiliates and 70,000 members use the Internet to grow their businesses online, taking them from disenfranchisement to full self-empowerment through the use of blogs, direct sales and online marketing.
Lisa Burnham is an artist-ecoactivist-entrepreneur mom to two wonderful kids and wife to a surfer! She teaches art for 25 years to children of all ages, has an art education and speaks Spanish, pretty well, too! This mom loves traveling, gardening and anything green! She lives in San Francisco, California just a block away from the ocean. And she has a pitbull named Irie.
Lisa is living the life – enjoying freedom and embracing a more meaningful life while creating a sustainable business that keeps her mobile and free! Connect with her and start your own journey towards the realization of your dream life!
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